Danger Jones

Danger Jones is an independent, founder-led professional hair colour brand built for modern working artists. Specialising in high-performance blonding, toning, and permanent colour systems, Danger Jones creates products designed for control, consistency, and creative freedom behind the chair.

Founded by David Thurston and Alexis Thurston, Danger Jones exists to put artists back at the centre of the industry. The brand was created as a direct response to an increasingly corporate, formula-driven market, bringing culture, craft, and community back into focus.

Alongside its core colour systems, Danger Jones offers a curated range of semi-permanent colours developed with the same commitment to performance, predictability, and artistic expression.

Best for: professional blonding, clean toning, permanent colour, creative finishing work

Built by hairdressers, supported by education, and grown through collaboration, not traditional marketing, Danger Jones is a global community of artists who believe great products are made by artists, not boardrooms.

Professional Use Only items are clearly marked throughout the range.