When creating a brand, one of the hardest exercises to go through is to create a brand name. It has to feel like it encompasses the essence of who the brand is, it has to speak to the artists they create with and for, and of course, it has to be something not already used. Before Danger Jones was Danger Jones, Starrider was one of the few names that they just had a hard time crossing off the list. So when it came time to name Danger Jones's bold, bright yellow, it was a no-brainer. For all hair types. Deeper tones last up to 45 washes, lighter tones up to 25.
Best for: Lightening services and creative blonding
